Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands

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• 5.0 out of 5 stars from Kathie Johnson -- Must read B2B marketing book : Drew Neisser’s book is a must read for all B2B marketers. It’s well written and his stories make his points resonate. In one book, he gives an overview on all of the areas that B2B marketers need to know - from positioning to Martech. If you’re early in your career, you will learn a lot and quickly have a sense of the breadth and depth of this incredible career called marketing. If you’re a seasoned marketer, you will be energized by new ideas and ways of thinking that you’ll want to consider in your own company. ( Reviewed in the United States on October 23, 2021 )
• 5.0 out of 5 stars from RSC -- Cutting Edge Brand Marketing Advice -- Practical, To the Point, Readily Usable, Penetrating : Renegade Marketing is a gift to those executives seeking to drive change with impact. It details a customer-centric approach from an author who speaks from more than 40 years of experience. The book graphically unpacks a robust, targeted and disciplined strategy named “CATS”, standing for key elements common to successful brand marketing: Courageous approach; Artful designs; Thoughtful execution; and Scientific outcome measurements. There are plenty of real world examples of these principles that demonstrate how they have been successfully applied. In effect, the book offers a practical, readily usable framework to design, implement and assess marketing campaigns that can sharpen product and company differentiators. You’d pay a lot of money to obtain the wisdom conveyed in this book. ( Reviewed in the United States on October 7, 2021 )
• 5.0 out of 5 stars from Amazon Customer -- Great "how to" primer for B2B marketing. : I've been reading Neisser's stuff for years, and he has a terrific way to distill info into memorable stories and practical insights. An excellent purchase for any B2B marketer who wants to know what is happening on the cutting edge. ( Reviewed in the United States on October 9, 2021 )
• 5.0 out of 5 stars from Shep Hyken -- Great Ideas to Become "Unbeatlble" In the B2B World : There are many books are written about marketing, branding, etc. And most of those focus on the B2C world. It's nice when a book comes along that is focused on the B2B world. So, if you live in that world, then this book is for you. I was especially appreciative of Part III in the book, which includes a focus on customer service. To me, this is foundational in a business. You can have the best product in the world, but if you give the customer a bad experience, they will find someone else to do business with. ( Reviewed in the United States on October 5, 2021 )
• 5.0 out of 5 stars from Binh Tien -- B2B “cheat sheet” marketing, learning from hundreds of marketers : I’m always interested in learning from CMOs active in the field, and love Drew Neisser’s podcast. This book is an insight-packed summary of hundreds of interviews, written in a casual, easy to read storytelling fashion. ( Reviewed in the United States on October 12, 2021 )
• 5.0 out of 5 stars from Michael Brenner -- Learn How to be a B2B Marketing Renegade : I had an advance copy of this book by the smart and talented Drew Neisser and it really blew me away. It holds a special affinity for me, because I always felt that effective B2B marketing leaders had to be renegades - bucking the status quo of paid advertising and product promotion. ( Reviewed in the United States on October 5, 2021 )
• 5.0 out of 5 stars from JD Dillon -- A rare page-turning business book, how-to guide, and reference manual for years to come. : I am a huge fan of the book, "The First 90 Days" by Michael Watkins. Drew's book on "Renegade Marketing" is like Watkins' book on steroids... in particular for new marketing leaders in B2B companies. "The First 90 Days" is fantastic, but purposely function-agnostic. The vast majority of guides for marketing are B2C-centric. "Renegade Marketing" combines theory with practice, providing all of us with logical advice while entertaining and making this a rare page-turning business book. As a B2B CMO myself, I highly recommend this both as a how-to guide and then dog-eared reference manual on your shelf. ( Reviewed in the United States on October 18, 2021 )
• 5.0 out of 5 stars from Gail -- A treasure trove of solid b2b marketing concepts and creative ideas : Drew’s storytelling is the spoonful of sugar that helps all this marketing medicine go down. ( Reviewed in the United States on October 25, 2021 )

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